Experientials & Partnerships
Disney
Disney owned network, Freeform, formerly ABC Family, relaunched and rebranded to engage a growing Millennial and Gen-Z audience with a desire for more authentic social forward content and diverse storytelling. These are some select works that capture the creative pulse behind the rebrand, reflecting a fresh voice, fearless attitude, and a renewed commitment to authentic connection.
Key Responsibilities
Art Direction
Experiential + Event Design
Vendor Relations
Brand Design
Print Design
Merch
Packaging
Social Media
Marketing
After a cringeworthy meltdown at a New York media company, alcoholic 20-something Samantha Fink, finds herself moving back in with her overbearing mother. Back in her hometown, she begins the messy, honest journey of figuring out who she is, all while facing the pieces of the life she thought she left behind.
Single Drunk Female
The creative direction for the LA and NY murals combined vibrant photography, bold geometric shapes, a bright color palette, and playful typography—each element working together to reflect the tone and personality of the show.
Credit: Overall Murals
A grocery store-inspired activation near Beverly Center, Los Angeles, filled with self-care essentials, Instagram-worthy moments, and a unique, choose-your-own-swag shopping experience.
Fresh Start Mart
Cruel Summer is a twisty psychological thriller following two teens: Kate, the golden girl who vanishes, and Jeanette, the awkward outsider accused of knowing more than she lets on. Set across three summers and shifting perspectives, the series unpacks truth, perception, and how quickly someone can go from nobody to nationally hated.
Cruel Summer
In a first-of-its-kind 2021 premiere screening event at the Beverly Hilton, we transformed 80+ suites with ’90s-inspired decor—band posters, lava lamps, teen mags, and scrunchies—stocked with nostalgic snacks, classic drinks, and elevated takes on Hot Pockets and Whataburger delivered straight to each room keeping social distancing in check.
Transforming the beloved network classic, 31 Nights of Halloween, into immersive, fan-centric experiences that drive organic growth and boost social media engagement—while strategically partnering with nostalgic, audience-favorite brands to elevate ratings through the holidays and into the next fiscal year.
31 Nights of Halloween
The Downtown Disney takeover brought a burst of Halloween spirit with vibrant, custom 31 Nights of Halloween banners and posters showcased throughout the plaza—culminating in a bold display at the AMC Theater courtyard that captured all the spooky-season excitement.
Set at LA’s Heritage Square Museum, this immersive Halloween experience offered fans a thrilling night filled with tricks, treats, and spine-tingling surprises. Guests journeyed through nostalgic favorites like Hocus Pocus, Ghostbusters, and The Nightmare Before Christmas, with interactive moments, live entertainment, and plenty of photo-ready scenes along the way—making it a must for Halloween lovers seeking a night of frightful fun.
Halloween Road
Every year, 25 Days of Christmas brings the cozy, the sweet, and the sparkle of the season right to your screen. From classic holiday treats to feel-good fan favorites, it’s a celebration of all things merry—filled with movie marathons, festive fun, and that warm fuzzy feeling of being home for the holidays (even if you're just binging in pajamas).
25 Days of Christmas
The branding package came to life through joyful partnerships—store displays and custom merch at Dylan’s Candy Bar, themed coffee sleeves and Instagram-worthy murals at Alfred Coffee, limited-edition designs with Paper Source, and whimsical packaging with Auntie Anne’s—spreading holiday cheer one sweet treat, cozy sip, and perfectly wrapped gift at a time.
